Our Logo
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The Hockhua logo story:
During Chinese New Year, it is customary for Chinese families to stick the character “fortune” (“福”) on their doors. It signifies the arrival of good fortune, peace and health. Likewise, the founder of Hockhua used to do the same at all his shop fronts to celebrate the festive season. Once, while sticking the Chinese character, he noticed that his own company name “Hockhua Ginseng Birdnest Trading Enterprise" contains the two characters: “Hock” - meaning fortune; and “Hua” - meaning prosperity. An idea sparked and he decided to design the company logo with Fortune (“福”) in the middle, surrounded by Prosperity (“Hua”) outside it in a circular form. In this way, fortune, prosperity, peace and health will be passed on to all Chinese descendants.
