Oriental Herbal Tea
Oriental Herbal Tea
Established in 1986, Hockhua started its business in the wholesale of American Ginseng imported from Canada. The four founders of Hockhua soon saw the need for traditional health products in the market, and began importing quality bird’s nest. In 1989, the first Hockhua Ginseng Bird’s Nest outlet opened in Hougang, and Hockhua was set to realise the potential in the traditional medicine market.
As Hockhua developed, it began to bring in herbs, medicines and health products. In 1992, Hockhua moved into retailing of traditional medicines and remedies on a full scale.
Hockhua’s retail business was driven initially by Hockhua Tonics and Oriental Herbal Tea. As the demand for traditional medicines and remedies increased, Hockhua expanded and restructured its operations to meet the market’s needs. It strengthened its retail offerings while ensuring its competitive edge with reasonable pricing for quality products.
By the year 2012, Hockhua comprises Hockhua Holdings and Hockhua Tonics. Under Hockhua Holdings, there are 6 trading companies, including H.W. Ginseng, H.W. Bird’s Nest, H.W. Herbs, H.W. Traditional Medicine, H.W. Agri-food and H.W. Seafood. These companies are responsible for the import, distribution, management, production, processing and cultivation where possible, of their specialised products.
Hockhua now consists of 6 trading companies, 58 traditional medicine retail outlets and 15 oriental herbal tea stores, throughout Singapore. By 2015, our turnover reached $130 million. We celebrated our 26th anniversary with our consecutive 8 years achievement of the “Superbrands” award.
To excel by providing quality health products at affortable price and good services.
The company adopts a positive, transparent and sincere attitude, sharing our achievements and findings with all stakeholders – suppliers, customers and employees. To create a better understanding of our products among our customers, we educate and nurture our team members periodically with knowledge on traditional Chinese medicine and their usefulness.
Sincerity is the core value which Hockhua has stayed true all these years. It enables our team members – from management to retail staff – to work towards our common goal. It also ensures we know our customers’ needs, and build their trust in our company and products.
The company has always sought to improve, both in “breadth” and “depth”. “Breadth” refers to our retail management system under Hockhua Tonic. It demands that we acquire a wide range of products of the finest quality. It also means we are constantly exploring new products and markets.
“Depth” refers to our six trading companies, each is responsible to purchase, produce and cultivate the products under its charge. It also refers to their knowledge of these products, from their uses and grading to how and where they are cultivated.
These two principles complement each other. They ensure that the company is committed to meeting our customers’ demand for improvement.
Finally, the most crucial element in the company’s management philosophy is the dedication to acquire high quality health food and medical products at reasonable costs so that every customer can live in a world of natural and wholesome good health.
During Chinese New Year, it is customary for Chinese families to stick the character “fortune” (“福”) on their doors. It signifies the arrival of good fortune, peace and health. Likewise, the founder of Hockhua used to do the same at all his shop fronts to celebrate the festive season. Once, while sticking the Chinese character, he noticed that his own company name “Hockhua Ginseng Birdnest Trading Enterprise” contains the two characters: “Hock” – meaning fortune; and “Hua” – meaning prosperity. An idea sparked and he decided to design the company logo with Fortune (“福”) in the middle, surrounded by Prosperity (“Hua”) outside it in a circular form. In this way, fortune, prosperity, peace and health will be passed on to all Chinese descendants.
Integrity | Quality | Customer Focus | Innovation | Teamwork
Our success is attributed to three main principles: team spirit, constant improvement and dedication to customer satisfaction.
From the start, team spirit is nurtured carefully among our team members. We maintain a transparent and caring attitude towards one another, striving to cater to everyone’s needs, so that we can work closely together.
Management hierarchy in Hockhua is virtually non-existent.
Our constant strive for excellence gives us our competitive edge and ensures our commitment to high standards. Our team members engage one another in sharing and exchange of ideas, findings, experiences and research. Supported by on-the-job training, members help one another to enhance professionalism, knowledge and productivity.
Hockhua’s dedication to customer service means we go beyond providing the best products. We believe in providing one-to-one service and share our professional knowledge to our customers as well.